Sunday 20 March 2016

America Spent $16 Billion on Yoga Classes, Gears & Accessories in 2015



A new survey by Yoga Alliance and Yoga Journal (carried out by Ipsos Public Affairs), queried 2,000 people in the general population and 1,700 more yoga practitioners. The study set out to quantify the spread of yoga across the U.S. But it also looks at who’s practicing yoga these days and the motivations people have for practicing. And interestingly, all of these elements have changed over the last few years, and will very likely to continue to evolve as well.
YIA_Infographic_FINAL

According to the study, yoga is being practiced by some 37 million people in the U.S. This is up from 20 million three years ago, which means yoga has nearly doubled in just a few years. It also means about one out of ten people is practicing it, which is pretty impressive: Twenty years ago, not many would have thought it would be this big this quickly.

Interestingly, the sex differences are dissipating a bit over time, too. Where a few years ago, women outnumbered men four to- one, the new study finds that 72% of practitioners are women and 28% are men.
About 34% of those polled said they’d practice yoga in the next six months, but this includes those who are already practicing. So a lot of people who aren’t currently practicing think they will, presumably because they’re aware of the benefits.

Forbes Magazine

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