The campaign that encouraged millions of people to dump buckets of ice-cold water over their heads raised enough money to help make an important research breakthrough, the ALS Association announced Monday.
The massive, socially-driven fund raising push saw 17 million people posting videos online and a slew of celebrities from Bill Gates to Steph Curry getting soaked to raise awareness for ALS, also called Lou Gehrig's disease.
The disease causes nerve cells in the brain and spinal cord to gradually deteriorate. Within two to five years of diagnosis, patients lose their ability to breathe, leading to their death.
n just eight weeks, $115 million was donated to the ALS Association, 67% of which was dedicated to advancing research for treatments and a cure, the non-profit reports.
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